At home, at work?
Do you filter, boil or chill it?
Cook with it or water plants with it?
Soften or alkalinize it?
Do you know where your tap water comes from or how far it travels to get there?
Do you know what is IN your tap water, what is okay and not okay to be in there?
Oh, do you have a tap?
Brita, the water filter company, known for its pitchers with filters, filters for your faucet, and the newest, filters for your water bottle, has put out a series of advertisements that are worth watching. Search "Brita ad with native guy". There are at least two. The ad starts with a Native Alaskan drinking from a clear, fresh lake. A woman in classic suburban gear comes eagerly toward him and offers him a blue Brita bottle, saying, "here, I just got this from the drinking fountain at the mall!" He takes it, smiling, has a sip and nods his head. There is a second one with a "native guy" in a Tropical Paradise setting as well.
I am very offended by the ad. Is this racist? I am also impressed, because wouldn't it be cool if everyone could be guaranteed their water was safe and refreshing too! Dean Kamen, the guy who invented the Segway, was on the Colbert Report in 2008, demonstrating a filter he had invented that would filter anything out of water. (The Segway is a two wheeled scooter that you stand upright on. Very sci-fi) Dean Kamen is known for fantastic inventions. I am not sure where the water filter has gone from its moment of fame on the television. I hope to rural villages around the globe. The cost may be outrageous, however.
There is a big tap water movement. There are even tap apps you can get for your phone. Tap Buddy from Food and Water Watch lets you know where there are public drinking fountains in key cities. It uses crowd sourcing, so you can find and share water fountains. You can also pledge to drink tap water and track which college campuses are involved with reducing bottled water consumption.
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| Pee filter runs on poo, so they say |
